Founder

La'Nardo Myrick Sr.


... also known as Producer 9-0, is a seasoned individual hailing from Kansas City, MO. His journey has been filled with ups and downs, but his resilience and determination have always propelled him to strive for success and continue learning (LinkedIn). Known for his underground legend status, he continues to bring his unique touch to the music industry, remixing classic songs by renowned artists such as Nas, Jim Jones, and Janet Jackson (PRLog). Beyond music, Lanardo believes in the power of storytelling, passion, and positive social change driven by sports and music. He is a proud husband, a #GirlDad, and a sports marketing pioneer who has marked a significant impact in his field (LinkedIn). In 2003, together with his wife, Kinnette L. Myrick, Lanardo founded Up and About Entertainment for audio and video production (9.TheUnder). This was a stepping stone that led to the creation of 9.0 The Underground in 2015, an internet radio station based in Kansas City. 9.0 The Underground is a platform where indie meets mainstream, playing a diverse range of music genres from country to R&B (TuneIn). Lanardo's work has been widely recognized and celebrated. His album on Indie label No Limit East reached 100 thousand streams on Spotify and 279 thousand total streams, marking a significant milestone in his career (HipHopAdvisor). In essence, Lanardo Myrick Sr. aka Producer 9-0 is a beacon of determination, creativity, and positive influence, always pushing the boundaries of what's possible in his personal and professional life. His work with 9.0 The Underground continues to provide a platform for diverse music voices, fostering a vibrant and inclusive music culture in Kansas City and beyond.

From the founder

Hello, my name is La’Nardo Lee Myrick Sr. and I am the Co-founder of K.L.M. Enterprises (Services) LLC the parent company for 9.0 The Underground which is our internet radio station. Kinnette and La’Nardo Lee Myrick Sr. (wife and husband) created and founded 9.0 The Underground in September of 2016. The station plays top 100 urban, gospel, pop and country music. In the beginning, La'Nardo, as an artist, dealt with many stations trying to gain exposure for his small catalog of beats and songs. His frustration with many local FM and Internet radio stations was there lack of understanding about independent artists. The payment for promotions and the return on the investment was minimal. So, 9.0 The Underground was created. With guidance for the world-famous DJ King Assassin of California and his 98.2 the Beat template, La’Nardo entered the internet radio program world. 9.0 The underground also does business marketing, host talk shows and business promotions to businesses of all sizes around the world, ultimately improving their bottom line by crafting creative solutions to their business problems. Shoot us a quick email to see how 9.0 The Underground can help your situation! Me and my wife have over 20 years in music, management and business. Creating an indie friendly environment was paramount when this small station began. With over 2700 daily listeners,  our first month, we are continuing to be there to share the music of  few to the many. Thanks for pondering 9.0 the Underground radio.





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Radio is in demand with a diverse listenership that crosses age, gender and ethnicity. Many adults 18-49 are the demographic that tunes in consistently. In all aspect of internet radio, reach for these listeners is 132.4 million (98% of the population), and Country is the format they prefer most. Adults 25-54 are the second most reached demographic for radio, with 123.6 million (99%) of the population listening each month. (Nielsen)

9.0 the Underground reaches many genres and blends them into listenship. Garnering over 100k listeners in its first 3 months, the internet radio station format has blossomed. Mr. Myrick stated, "Helping indie artists doesn't garner much revenue but it does support those trying to expand their career is entertainment. That is why i create a station that plays indie and mainstream. We play it and the listeners respond positively to the programming by supporting and follow these artists and their careers."



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