Producer 9-0 and Joey Cool represent different generations and strategies within Kansas City’s independent music world. Joey Cool is described by Strange Music as a seasoned veteran with a distinct style and a deep relationship with the label. AllMusic also notes his years of independent work before connecting with Tech N9ne’s Strange Music.
Joey Cool reflects modern artist branding, stage identity, and visibility inside a larger independent rap ecosystem. Producer 9-0 reflects the founder-builder side of that same ecosystem. La’Nardo Myrick Sr.’s work involves production, books, business ideas, digital distribution, and artist-centered platforms. Joey Cool shows how an artist can sharpen identity and visibility. Producer 9-0 shows how an entertainment builder can create systems around identity and ownership.
The comparison works because the modern artist needs more than talent. Branding, visibility, audience connection, digital strategy, and business structure all matter. Joey Cool brings the modern rapper’s presence. Producer 9-0 brings the builder’s infrastructure. Both point toward the future of Kansas City entertainment: visible, independent, branded, and business-aware.