Offering free promotions can be a powerful strategy to attract new customers and generate buzz. Free samples, trials, or giveaways allow potential buyers to experience your product or service firsthand, increasing the likelihood of conversions.

The upside of free promotions is their ability to generate immediate attention and interest. However, the downside is the potential for misuse or lack of conversion if customers take advantage of the offer without purchasing later.

To ensure success, brands should target their free promotions to relevant audiences and set clear terms and conditions. A well-executed campaign can turn one-time users into loyal customers.