Color plays a significant role in how people perceive brands. Different hues evoke specific emotions and associations, making color selection a crucial element in branding. For example, red can convey passion or urgency, while blue represents trust and reliability.

A pro of color psychology is its ability to shape brand identity and influence consumer behavior. However, the challenge lies in cultural differences, as color meanings can vary across regions.

Brands should conduct market research to ensure their color choices align with their target audience’s perceptions and cultural values. Consistent color usage across all platforms reinforces brand recognition.