Seasonal promotions are a tried-and-true method for driving sales and increasing brand visibility. Whether it’s holiday discounts, back-to-school sales, or summer specials, aligning your campaigns with seasonal trends captures consumer interest.

The benefit of seasonal promotions is the urgency they create, encouraging customers to act quickly. However, the downside is the increased competition during these periods, making it harder to stand out.

For maximum impact, brands should start planning early and create unique offers tailored to their audience. Personalized marketing and exclusive deals can give you an edge over competitors.